Partner: dataforce | SMARTVIEW360

Dataforce is a Switzerland-based provider of ERP and sales solutions, with a particularly strong presence in the sports and outdoor industry. The platform is used by numerous licensees representing internationally renowned brands across the Alpine region. We have enjoyed a trusted partnership with Dataforce for many years, working closely with Peter Lenzinger and Rolf Mathys, who serve as key contacts and support the integration projects of our mutual customers.

“Dataforce greatly values its partnership with SMARTVIEW360, particularly for its clear strategic vision, strong innovative drive, and exceptional integration capabilities. Our collaboration is built on transparency, reliability, and a genuine understanding of the requirements of modern brand and sales organisations.
Through close cooperation and a shared commitment to excellence, we create solutions that not only impress from a technological perspective but also deliver measurable value in day-to-day operations.

SMARTVIEW360 has a remarkable ability to transform complex challenges into scalable, practical applications, helping businesses achieve sustainable competitive advantages. We especially appreciate the partnership-based exchange on equal terms, which enables us to unlock new opportunities together and successfully bring innovations to life.”

Peter Lenzinger
CEO, Dataforce

Why this partner matters to our customers

The combination of Dataforce and SMARTVIEW360 provides a balanced and highly efficient end-to-end solution for brands and licensees operating in the sports and outdoor sector:

Dataforce serves as the robust ERP backbone, managing master data, logistics, and operational processes.
SMARTVIEW360 complements this foundation with modern ordering and sales tools, delivering particular value for field sales teams and key account management.
Customers benefit from harmonised workflows, enhanced presentation capabilities, and a well-established partnership backed by years of successful collaboration.

Our long-standing partnership is reflected in a number of successful projects with brands and licensees in the sports and outdoor industry.

Notable examples include:

Catrade
Redler Sport

For both customers, the existing Dataforce ERP architecture was enhanced with SMARTVIEW360 to optimise sales-focused processes such as order capture, assortment presentation, and B2B communication.

Thanks to the close collaboration with the Dataforce team, all integrations are delivered in a pragmatic, reliable, and customer-focused manner, ensuring a seamless connection between operational ERP processes and modern sales workflows.

Dataforce has a clear focus on the sports, outdoor, and adjacent lifestyle sectors. The company is particularly strong in environments where brands and their regional licensees need to manage complex processes across ERP, sales, and order management systems.

Mutual customers of Dataforce and SMARTVIEW360 include distributors such as Catrade AG (Switzerland) and Redler Sports (Austria), both of whom have been successfully working with the Dataforce platform for many years.

SMARTVIEW360 complements the existing Dataforce system landscape at selected touchpoints, providing brands with a valuable extension to their current sales tools, particularly in areas such as:

Digital order management
Field sales processes
Visual product presentation (ORDERBOOK)
B2B showroom functionalities
Creation of sales and assortment packages

Our approach is clear: SMARTVIEW360 does not replace existing Dataforce solutions. Instead, it extends them where customers require additional sales, presentation, and customer engagement capabilities.

This allows brands to build on their established ERP infrastructure while equipping their sales teams with modern tools designed to improve efficiency, collaboration, and the overall customer experience.

Discover more about Dataforce at www.dataforce.ch